What are the Different Uses of Personalised Coffee Cups?

In a world with sophisticated digital marketing strategies, old-school techniques like magazine ads and personalised promotional material seem to be going out of fashion. Many modern business owners assume that things like personalised coffee cups aren’t very useful and can be a bad investment. At Ezy Mugs, we believe such promotional items are still very functional and relevant. They can also be used in a variety of ways such as:

  • As Gifts to Business Associates, Employees, and Customers – Personalised coffee cups are often used as easy to choose and purchase gifts. Almost everyone drinks coffee, tea, or similar beverages on a regular basis so coffee mugs can be very useful. You won’t have to struggle to find the right gift because the cups work well. You just need to find a reliable company to purchase the personalised cups from and we are just that. Our cups are of great quality and we use the latest in printing techniques to place your company name or logo on them.
  • In Company Lounges-Experienced marketers will tell you that it’s essential to place your brand images everywhere you can, especially in your commercial property. You can place your personalised coffee cups in employee lounges, cafes, and other such areas where your customers, employees, and business associates with be exposed to them. This would help establish a solid brand presence in your business premises, which is always beneficial.
  • Trade Shows and Conferences-During trade shows and conferences, you need your brand to be as visible and prominent as possible. With so much competition out there, it’s important to expose potential customers and investors to your brand and make sure it’s present everywhere in your stall. Personalised coffee cups can help ensure your company logo and name is easily visible to anyone who visits your stall during the trade show.
  • Selling Them-You can actually sell personalised coffee cups to interested customers and business associates because people like to own items with brand logos on them. A good example of this is Starbucks as the company sells cups, mugs, espresso cups, and other such items with their brand logo or name prominently displayed on them. This doesn’t just improve visibility for your brand, but also encourages loyalty in customers.

As you can see, personalised coffee cups can be used in a variety of ways so they’re a worthwhile investment. If you want to stand apart from the competition, you should use such subtle but effective marketing strategies to spread brand recognition.

If you want to give our personalised coffee cups a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.

Why Should You Use Personalised Coffee Mugs in your Hotel, Restaurant, or Cafe?

Good branding is one of the most important aspects of marketing a hotel, restaurant, or cafe business. You need to establish your own identity and stand out in the industry. The only way you can do that is if you have a recognisable brand that’s trusted and respected by guests and customers.

There are many direct and subtle ways to increase brand recognition. You can post ads in magazines or websites, design a great logo and branding theme, and engage customers on several internet platforms. While these strategies will help you gain recognition, you need to employ more subtle forms of brand promotion as well. At Ezy Mugs, we believe personalised coffee mugs and other such promotional products are very effective and here are some reasons why.

      • Cohesive Identity –Your brand logo, colours, and concepts should be highly visible on your commercial premises. Everything from the decor of the cafe or restaurant to the cutlery you use should be connected to your brand. This would help you establish a cohesive identity. Personalised coffee mugs will display your logo and brand images prominently and impress your guests and customers with your distinct identity.
        • Promotion- If you’re a newly established company, you need to work hard to get your brand image and name out there. The best way to do it is through exposure. There are many ways in which you can promote your brand using personalised coffee mugs and here are some of them:
        • You can serve coffee, tea, and other such beverages in the personalised cups. The design would immediately catch your customer’s eye and help increase brand recognition.
        • You can distribute the mugs amongst your business associates, employees, and even your customers if you don’t mind the expense. Every time they use the mug, people around them would notice the branding and that would increase recognition as well.
        • You can sell the mugs in your store and encourage customer attachment to your brand, which can be very beneficial.
      • Affordability and Durability –It can be a little intimidating to purchase bulk order personalised coffee mugs, especially for people who’re concerned with budget. Thankfully, our promotional and personalised are very affordable and we still don’t compromise on the quality of the products. The mugs can easily last for several years if the mugs don’t fall or chip. This ensures your customers are near constantly exposed to your brand image and name so if they have any emergency, they’ll immediately remember your logo and your services.

If you want to give our personalised coffee mugs a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.

How to Choose the Right Printing Technique for Custom Mug Printing

Printing images and text on the glossy surface of coffee mugs isn’t as difficult as it sounds. There are many techniques that printers use to get the job done and the effects can be stunning. However, not all printing techniques would be the right choice for you. At Ezy Mugs, we make it a point to choose the right printing technology and tools for to get the results our customers want. We’ll explain the printing process, the advantages and disadvantages in person before you place the order for custom mug printing. Here are some tips that would help you choose the right technique.

  • Consider the Design –Design plays an important role because different printing techniques are used for different purposes. For example, if you want to print a single-coloured, solid design logo, you can choose the pad printing technique. It’s affordable and can be used on different kinds of surfaces. Simple designs usually don’t require complex printing techniques and skills but a big, intricate design would require more sophisticated tools and techniques.
  • Consider the Cost-The more complicated the design is, the more time and material it would require. Unsurprisingly, this increases the overall cost of printing. If you’re on a tight budget, you should choose pad or screen printing. Both of these techniques are relatively affordable in comparison to other techniques available with us. There’s not much of the price difference between different printing techniques, but if you’re on a very tight budget, every cent is valuable.
  • The Time-Most business owners place orders for custom mug printing well in advance in order to avoid sharp increase in prices or lack of stock. However, if you urgently need the mugs or would like to have them as quickly as possible, you consider the printing time taken by different methods of printing. Of all the techniques available, screen printing is the fastest because it’s an automated process. Techniques like pad printing, subliminal, and wrap-around printing require time and some preparation so products printed through these processes are often delivered late.
  • Skill of the Printers-Some companies specialise in one or two kinds of printing techniques and only have the technology and skill to use those techniques. Some of the more intricate designs with a variety of colours might be completely beyond their abilities. You should choose a printer based on the techniques they specialise in.

These tips will help you choose the right printing technique to achieve the results you need. You have options like pad, subliminal, screen, and wrap-around printing available to you.

If you want to give our custom mug printing a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.

Promotional Travel Mugs for Sporting Events

When thinking about the many great applications for promotional travel mugs one can not look past sporting events.  Sporting events and promotions for sporting events are an ideal place to utilise personalised travel mugs. They are a great gift for many reasons and will be sure to impress your customers. Who amongst us has yearn for a warm cup of coffee whilst watching our favour football, cricket of soccer team play in the middle of winter. Even in summer you can substitute your warm coffee with a travel mug full of cold tea. A good mug not only keeps liquid warm it also keeps it cold.

We have a large range of promotional travel mugs available which are all great depending on your branding needs. The metal travel mugs are great for printing but can also be laser engraved. The laser engrave is durable and looks great. We also have plastic travel mugs which can be screen printed and come in a variety of colours.

So in essence personalised promotional travel mugs are:

  • Great for sporting event
  • Great for all outdoor events
  • Can be used with both cold and warm drinks.
  • Are available in plastic and metal
  • Can be laser engraved or screen printed.

So what are you waiting for? Call Ezymugs today for your next promotional travel mug campaign.