Steps to Getting The Best Personalised Coffee Mugs for Your Coffee Shop

Coffee shops are very popular and people often spend several hours in them. This is a thriving but very crowded industry and chain stores dominate the sphere. If you’ve just set up a new coffee shop, you need to stand out and draw customers away from other well-established, global brands and that’s not easy. Your branding efforts should be thorough and efficient and you need to make sure your logo and company names are very visible. At Ezy Mugs, we recommend you get personalised coffee mugs for your business. Here are some tips that can help:

  1. Create a Great Logo

If you want your coffee shop to stand out, you need to have a cool and hip logo that fits into the vibe of your store. Your logo should be simple, straightforward, and memorable to get the best results. Many business owners use free online logo creation tools in order to save some money on logo design and that’s a mistake. It’s a good idea to invest some money in your branding efforts to ensure your logo and company design stands out. You should also keep in mind that your logo would be printed on many different surfaces like personalised coffee mugs, paper towels, cafe walls, doors, packaging, etc. The design should be flexible and versatile enough to support all of this.

  1. Buy Durable Mugs

You need to purchase durable coffee mugs to ensure they withstand rough handling. Cheap mugs made for personal use aren’t very resilient and would crack under commercial environments. It’s a good idea purchase a small order and test the mugs out before you commit and place a large order for your entire coffee shop. This might increase the initial expense a little, but you’ll experience great benefits over the long run.

  1. Buy More than You Need

Accidents can happen and mugs can break so it’s always a good idea to purchase more than you need. For example, if you thing you’ll need 50 personalised coffee mugs for your establishment, purchase a 100. Mugs aren’t perishable and are usually small enough that you can stack and store them in some corner of your office. This way, you won’t run out of mugs during peak business hours, even if some of them break or are damaged.

  1. Choose Durable Printing Techniques

Your personalised mugs should last for a long time so you need to choose a good printing technique. You can consult with our customer service to get details on our printing techniques and how long you can expect them to last without fading or distortion.

If you want to give our personalised coffee mugs a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.

How to Create the Best Personalised Coffee Cups

Personalised coffee cups are a great way to gain attention from customers and business associates and increase the visibility for your brand. Many companies consider it a great and subtle form of marketing and use them often in their campaigns. Because these promotional cups are so popular, you need to make your personalized coffee cups stand out and look unique. At Ezy Mugs, we ask you to consider the tips listed below to create the best personalised coffee cups for your company.

  1. Consider the Logo and Design Carefully

You need to print an attractive logo and design on the cups to ensure your customers find the cup appealing. Some company logos aren’t interesting enough or suitable for such applications and in such cases, you can choose a design that looks more appealing but still connects to your brand. You should also choose something that’s versatile and flexible so it won’t warp after it’s printed on a curved surface of the personalised coffee cups. You can consult with the design professionals on our staff to determine which designs would get the best results.

  1. Add Some Colour

Most promotional coffee cups have a plain white backdrop with the company name or logo printed in company colours. You can add your company colours to the backdrop as that would make your cup stand out and be different. If your company colours are too vivid for the background, you can choose black as your canvas. Black tends to make paler colours pop and stand out so if you want to keep things interesting, you can choose a black background for your logo or company name.

  1. Change Things a Little

Some companies gift the same promotional gifts to their employees and business associates every year. This can become repetitive after a while, which is never a good thing. You should change things with different logo design and colours as well as different products. For example, if you gifted a desk accessory last year for the promotional gift, you should consider personalised coffee cups for this year. You should also consider changing the design of the mugs every time you gift them to your customers or business associates.

  1. Choose Good Quality

The reputation of your brand would take a hit if the cup and print quality is bad, which is why you need to choose the quality and service provider carefully. You should ask what kind of printing techniques the provider uses and place a small test order first to determine the quality for yourself. If you take these precautions, you’ll gift a great product to your customers and associates.

If you want to give our personalised coffee cups a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.

What Are the Benefits of Custom Mug Printing?

Custom mug printing has been around for many years now and companies have used it as a way to promote their brands. Many large corporations provide mugs with their logos or company names printed on them. This practice is still popular, despite the rise of sophisticated digital marketing techniques. Our customers at Ezy Mugs have often wondered why custom mugs are so popular so here’s our answer.

  1. You Have More Control Over The Design

As the name suggests, you can choose what design you want to print on your mug. You can add any design or colour to your mugs so you can choose something that fits in with your brand. It’s a good idea to hire a professional to design your logo or get expert advice when you choose a pattern for custom mug printing, especially if you intend to use it for branding purposes. Most printing companies would have a database of generic designs for you to choose from but it’s always a good idea to choose something personal and more intimately connected to your brand.

  1. You Can Order Mugs of Different Designs

You don’t need to purchase mugs of the same designs in the same set. For example, if you want 80 mugs for your business, you can order 40 of one design and 40 of another. This would allow you to cater to different preferences and requirements. For example, if you’re a fashion design company, you can use white custom mugs for your women’s wear department and black custom mugs for your menswear department.

  1. You can Use them As Personalised Gifts

Custom mug printing is a great way to personalise gifts for your friends and relatives. It’s not easy to choose a gift that would appeal and be useful for everyone and customised mugs are a great option. You can add your personal design or choose a different design for different people in your circle. You can also add a meaningful message or a cherished family photograph to the mugs to make them extra special. Custom mugs are affordable and durable so it would achieve two goals at the same time. They would be light on the pocket and useful to your family and friends.

  1. They’re Easy to Order

Custom printed mugs are very easy to order. All you need to do is visit our website, choose a mug, upload your design or choose a pattern from our library, choose the number of mugs, and place your order. The mugs would be delivered directly to your doorstep.

If you want to give our custom mug printing a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.

Are Promotional Mugs Really Worth the Expense?

Business owners are always looking for new and interesting ways to promote their brand and products. They use the latest marketing techniques and tools to get the results they need so it’s not really surprising that they’re sceptical about older techniques. Promotional mugs and other such items are an older form of marketing that have been around for several decades now. Many business owners wonder if they’re now obsolete and a waste of money. At Ezy Mugs, we encourage customers to take consider their effectiveness because just because a marketing strategy is old doesn’t mean it no longer works.

Unique Form of Marketing

Most of the marketing strategies are in-your-face and disruptive and they don’t offer your target audience much benefit or utility. They also have temporary and limited influence and are easy to ignore. Promotional mugs are different because:

  • The effect is very subtle and not disruptive. People who receive and use the mugs are exposed to your brand name and logo and their subconscious mind registers them even if they don’t actively notice them.
  • This is a one-time investment that lasts for a very long time. You won’t have to pay for clicks or air time constantly to keep your brand name visible. It helps that these mugs are very affordable and durable so your return on investment is quite high.
  • The promotional mugs are actually quite useful. People can use them to drink coffee or tea, or as desk accessories and pen holders. Because these mugs are useful, they’re rarely thrown away so your logo and company name gets the exposure it needs.
  • Promotional mugs are easy and quick to order. You just need to visit the website, choose the mug style, upload the logo and design, and place your order. The mugs would be delivered directly to your doorstep in a matter of days.

Are they Worth the Expense?

Business owners often want to save money wherever they can, but some investments are worth the added expense. Promotional mugs are still relevant because unlike other promotional material, they’re substantial and useful. They’re still very effective, which is why many major brands and corporations still invest considerable amount of money in mugs and other such promotional materials. They’re a good idea for big and small businesses so if you’re looking for something effective and affordable, promotional mugs should do the trick. You just need to make sure the quality of the product you distribute is good and your logo or company name is clearly printed on it.

If you want to give our promotional mugs a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.