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How Can Promotional Mugs Help Your Brand?

It’s not easy for a brand to gain visibility and recognition in today’s crowded market. Most industries are saturated with a large number of businesses that vie for customer attention and they use sophisticated marketing campaigns to do that. At Ezy Mugs, we believe in simple and effective solutions and recommend promotional mugs to our customers. These mugs are a great way to catch the attention of your target audience and they don’t require much by way of investment.

How Can Promotional Mugs Help Your Brand?

Promotional mugs are simple and straightforward, which is why many people believe they won’t work well in a modern business environment. They have been around for several years now and most businesses have tried to use them at least once in the marketing campaigns. If you use them well, they can help your brand visibility and here’s how:

  • They have Real-Life Use and Value – Mugs are useful items time. They can be used to drink beverages, hold pens and pencils, or as a desk accessory. Unlike other promotional items or modern marketing strategies, promotional mugs have real-life use and that makes them very effective tools to market your brand.
  • They’re Highly Visible – Promotional mugs are very visible and even if your target audience uses them as a desk accessory, they’re constantly exposed to your brand name and logo. People in their vicinity are also exposed to these mugs and therefore your brand and logo. This helps with brand recognition as your logo and company name would be imprinted in their minds.
  • They’re Durable – Unlike other marketing tools, promotional mugs are very durable and don’t require any reinvestment. Once you gift it to your customers, they’ll be exposed to it for several years to some and will passively promote your brand as long as they are intact.

How to Use Them?

As we mentioned before, promotional mugs must be utilized well to get the best results. Here are some tips on how to use them:

  • Make sure you get the best quality mugs if you intend to distribute them to your customers and business associates. Don’t gift them randomly. You should wait until you have a valid reason to hand out promotional mugs. You can distribute them on holidays, in conferences, conventions, and other such events, or hand them out during product launches or corporate parties.
  • Sell them at your store to increase brand loyalty. Many brands sell items with their logos on them to increase brand value with the customers.

If you want to give our promotional mugs a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.