How Can Promotional Mugs Help Your Brand?

It’s not easy for a brand to gain visibility and recognition in today’s crowded market. Most industries are saturated with a large number of businesses that vie for customer attention and they use sophisticated marketing campaigns to do that. At Ezy Mugs, we believe in simple and effective solutions and recommend promotional mugs to our customers. These mugs are a great way to catch the attention of your target audience and they don’t require much by way of investment.

How Can Promotional Mugs Help Your Brand?

Promotional mugs are simple and straightforward, which is why many people believe they won’t work well in a modern business environment. They have been around for several years now and most businesses have tried to use them at least once in the marketing campaigns. If you use them well, they can help your brand visibility and here’s how:

  • They have Real-Life Use and Value – Mugs are useful items time. They can be used to drink beverages, hold pens and pencils, or as a desk accessory. Unlike other promotional items or modern marketing strategies, promotional mugs have real-life use and that makes them very effective tools to market your brand.
  • They’re Highly Visible – Promotional mugs are very visible and even if your target audience uses them as a desk accessory, they’re constantly exposed to your brand name and logo. People in their vicinity are also exposed to these mugs and therefore your brand and logo. This helps with brand recognition as your logo and company name would be imprinted in their minds.
  • They’re Durable – Unlike other marketing tools, promotional mugs are very durable and don’t require any reinvestment. Once you gift it to your customers, they’ll be exposed to it for several years to some and will passively promote your brand as long as they are intact.

How to Use Them?

As we mentioned before, promotional mugs must be utilized well to get the best results. Here are some tips on how to use them:

  • Make sure you get the best quality mugs if you intend to distribute them to your customers and business associates. Don’t gift them randomly. You should wait until you have a valid reason to hand out promotional mugs. You can distribute them on holidays, in conferences, conventions, and other such events, or hand them out during product launches or corporate parties.
  • Sell them at your store to increase brand loyalty. Many brands sell items with their logos on them to increase brand value with the customers.

If you want to give our promotional mugs a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.

The Different Custom Mug Printing Techniques

Custom mug printing is a great way to create personalized gifts and promotional items for your business. However, it’s not easy to create a durable print on the mug surface and companies use different techniques to transfer the print onto the slippery, glass like surface of a coffee mug. These printing techniques have their advantages and disadvantages and some techniques cost more than others. Here’s a brief explanation about custom mug printing techniques from Ezy Mugs.
Continue reading The Different Custom Mug Printing Techniques

How Will Promotional Mugs Benefit You?

In these times of intense competition, business owners need to find new and creative ways to promote their products and services. They use sophisticated digital marketing techniques and spend thousands of dollars to achieve good results but it’s still difficult to truly stand out and attract the attention of customers. In such cases, old-school marketing techniques can come in handy. At EZY Mugs, we provide a wide range of mugs and glasses that you can use as promotional products.

How Do They Help? 

Promotional mugs require very little investment but they offer rich rewards. Businesses both big and small have used such promotional products for years now. These products subtly but efficiently keep your brand visible and fresh in the customer’s minds.

Promotion – These promotional mugs are affordable enough that you can buy them in bulk and distribute them amongst your business associates, employees, and regular customers. Some companies even sell branded promotional mugs to customers, which helps establish a brand identity. If you choose a good design and ensure the mugs are of good quality, people who receive these promotional products would be pleased to have them.

Extend Your Reach – When you distribute your mugs, you subtly increase the visibility for your brand. Coffee mugs are useful and people usually keep on in their office or use them in their home. They expose your brand and logo to their friends, family, and colleagues and that increases visibility for your brand.  People will become curious about you and whenever they need products or services that you provide, your company logo and name would come to their mind.

Useful and Durable – These promotional mugs are useful and last for a long time. In fact, as long as they don’t great or crack, people can use them for years. These mugs will keep promoting your brand for as long as they’re in use. Not many promotional products can offer the same amount of durability and impact.

Low Investment – They require very little investment and offer high ROI. If you’re on a tight marketing budget, promotional mugs are a good option for you. After all, they are set-and-forget. Once you’re ordered them and distributed them amongst your associates, you don’t have to worry about them. There’s no need for maintenance expenses or upgrades and very few marketing strategies are as easy and stress-free.

When you consider all the benefits of promotional mugs, it makes sense to include them in your marketing campaign. You can order them very easily because all you need to do is upload your logo or design, choose the number of products, and pay. That’s it.

If you want to give our promotional mugs a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.

Different Kinds of Custom Mug Printing

Coffee mugs and other such promotional products are often used by business owners and marketers to promote a brand. They’re a simple but effective way to have an impact on the customer decision and increase visibility. However, it’s very important to create a design that would stand out and capture your customer’s attention. A small, discreet logo printed in some corner of the mug just won’t do the trick. At Ezy Mugs, we always encourage our clients to experiment with design and consider different options available to them.

Different Custom Printing Methods

Most custom printing companies will provide customers with ample choice when it comes to printing techniques. Modern technology has evolved enough to ensure that different designs and shapes can be added to the mug. Here are some of the custom mug printing techniques you can try.

Pad Print – Not everyone is willing to use flashy designs and colours. Some companies want discreet but effective branding on the coffee mugs and pad print is the perfect solution for them. It’s used to add a simple logo with high-quality details and lines. However, if you want to add a simple logo to your mug, you need to make sure that it’s located in the right place and grabs the customer’s attention immediately.

Screen Print – Monochromatic logos have their appeal, especially when you consider modern, minimalistic design preferences. However, you can never go wrong with a pop of colour. Most people are immediately attracted to pictures and logos with vivid colours and designs. The screen print technology allows customers to add full-colour logos and images to their coffee mugs.

Sublimation – This method of printing is very effective and quick. The original design is printed on a sticker paper before it’s pasted on the mug. After the sticker is on the mug, heat is applied to the surface to transfer and seal the image on the mug. This method allows printing of logos and images with a gradient.

Wrap Around Print – If you really want to have an impact on your customers, you should choose wrap around print for your coffee mugs. So, instead of a logo on just one side of the mug, you can have the image wrap around the circumference. This creates a more fluid design and has a better visual impact.

As you can see, there are many custom mug printing techniques that you can choose from. Every technique has its advantages and disadvantages. You should consult with a professional if you want more information.

If you want to give our custom mug printing a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.

The Lynmouth Coffee Cup Range

Are you looking for a great cup range for your café?

As a café owner you know just how hard it is to compete for the customer dollar, especially when you’ve got lots of competition around. Customers may not know you exist or they may just forget who you are.

Our Lynmouth Range can help you stay top of mind with your customers.

This range features three different styled promotional coffee mugs, which are all awaiting your logo print. You can easily use these mugs in-store, or sell them as part of gift-packs or as promotional merchandise on their own.

Our Lynmouth Espresso mug is an 80ml espresso cup which comes with matching saucer. With a large handle and great sized logo printing area of 35mm x 40mm, the Lynmouth Espresso Mug will be a stylish addition to your café or restaurant.

The Lynmouth Cappuccino mug is perfectly sized at 200ml to serve most coffee and hot tea drinks. With a matching saucer, the Lynmouth Cappuccino holds a great pad print – you have the option to print up to four colours, and with a 45mm x 45mm logo print space, you’ll certainly have enough room to get your brand out there.

The 340ml Lynmouth Large mug is perfect for all hot drinks – this large capacity mug will be well received by your customers, and with a 50mm x 40mm logo printing space, you’ll get your brand front of mind. The Lynmouth Large also comes with its own matching saucer which completes the look you’re aiming for.

Our Lynmouth Range is popular with cafes, restaurants and function centres, as well as businesses looking to gift branded coffee mugs to their customers at the end of the year, or as part of a conference gift bag. This range also makes the perfect promotional merchandise range, helping to promote your attraction to tourists and locals.

Whether you are looking for an espresso mug, or for a matching range of mugs, the Lynmouth is a great option for your hot beverages.

Branded Eco Travel Cup

When our customers first come to us looking for a promotional travel mug, they are generally expecting a range of stainless steel thermo mugs. What they aren’t expecting is our BPA Free branded Eco Travel Cups.

The Eco Travel Cup is a great way to step away from the traditional travel mugs. Made from BPA free hard plastic (making them virtually unbreakable), while the blue silicone wrap and lid ensure no burnt hands or mouths when using these mugs.

So who uses the Eco Travel Cup as a promotional mug for their company?

Many cafes and restaurants will sell branded eco cups as a way to promote a business that is environmentally friendly. It also means that no matter what the customer is drinking from the mug, whether they buy it from a café or make it at home, the café or restaurant brand is always on show.

A branded Eco Travel Cup is also a great addition to a gift basket to your clients or as a welcome gift to new customers to your business.

Our Eco Cup is a really affordable promotional product without compromising on style. These cups come with two logo printing options – a pad print or a screen print, and you can choose up to four colours to be printed onto the mug. With a capacity of 330ml they are a great all-rounder mug that your customers will use over and over.

Many businesses are now on the look-out for environmentally friendly promotional products, and if this is you – our branded Eco Travel Cup fits the bill.

Tower Promotional Personalised Photo Mug

In need of a tall mug to help your brand get out to new clients and customers? When people talk about “big mugs” they often mean mugs with a capacity of 350ml, maybe 400ml. Our Tower Photo Mug truly is a big mug. With a capacity of 480ml and a large print area, the Tower Photo Mug is a great promotional mug.

Promotional mugs are a great way to get your message or brand across – who doesn’t have a coffee mug in their home or office kitchen? Why not make it be your promotional mug they reach for instead of some bland department store mug? Our promotional Tower Photo Mug is a sound choice for any of your customers or clients, new and old; it can easily travel from the boardroom to the work site, blend in with any office setting while still standing out, and is especially good for events where you might need to print the brand names of event sponsors.

These branded mugs are also a great choice if you need a giveaway option for your customers or event attendees. Due to their size, they aren’t just great for a simple mug; they can also be filled with other goodies such as lollies, chocolates and stationery which gives you even more branding opportunities.

The Tower Photo Mug is a well-made and quality mug; boasting benefits such as its large size, large logo print area, multi-use function and tapered look, your customers and clients will love having one of these turn up at their office or work site.

The Promo Perfect Belle Porcelain Mug

Sometimes you just need a promotional coffee mug that oozes style while still remaining a classic design. The Belle Porcelain Mug is perfect for your clients who work in the corporate world and need stylish coffee mugs around the office. The Belle Porcelain Mug is a bright white promotional mug and is suitable for a range of promotional campaigns or ongoing branding opportunities. Due to the style of the mug, they are also perfect for use in cafes and restaurants when you need something different to the traditional style café crockery.

When looking for a promotional coffee mug, companies are often after a product which will help their logo and marketing message stand out. The Belle is a great choice for this; with a 330ml capacity and a white background, your logo print is certainly going to stand out. Even better is that the Belle Porcelain promotional mug is budget friendly, so you receive a great looking mug without breaking your marketing budget.

Companies often choose a standard coffee mug for their promotional campaigns, thinking that the stock-standard style will suit everyone. While that is correct, the point of a promotional mug is choosing one that everyone will love, and then use. In turn, this shows off your brand to people who may never have heard of your company.

The Belle is a popular promotional mug with a range of clients. The flared lip and heart-shaped, easy to hold handle mean that it is a great choice for any of your clients or customers, while the style and quality porcelain material provide a quality, good looking mug.

If you need a good looking but traditionally styled quality promotional coffee mug, you can’t go past the Belle.

Belle Porcelain Mug An Elegant Choice

Sometimes you just need a promotional coffee mug that oozes style while still remaining a classic design. The Belle Porcelain Mug is perfect for your clients who work in the corporate world and need stylish coffee mugs around the office. The Belle Porcelain Mug is a bright white promotional mug and is suitable for a range of promotional campaigns or ongoing branding opportunities. Due to the style of the mug, they are also perfect for use in cafes and restaurants when you need something different to the traditional style café crockery.

When looking for a promotional coffee mug, companies are often after a product which will help their logo and marketing message stand out. The Belle is a great choice for this; with a 330ml capacity and a white background, your logo print is certainly going to stand out. Even better is that the Belle Porcelain promotional mug is budget friendly, so you receive a great looking mug without breaking your marketing budget.

Companies often choose a standard coffee mug for their promotional campaigns, thinking that the stock-standard style will suit everyone. While that is correct, the point of a promotional mug is choosing one that everyone will love, and then use. In turn, this shows off your brand to people who may never have heard of your company.

The Belle is a popular promotional mug with a range of clients. The flared lip and heart-shaped, easy to hold handle mean that it is a great choice for any of your clients or customers, while the style and quality porcelain material provide a quality, good looking mug.

If you need a good looking but traditionally styled quality promotional coffee mug, you can’t go past the Belle.

Ezy Lanyards

The Ezy Lanyards offers a large range of Lanyards, Wristbands, Badge Holders and Mobile Phone Holders as well as a range of other products for people on the go.

The Ezy Lanyards is part of the Ezypromotions which offers a large of range of promotional products,USB Flash Drives, Music Players, Digital Photo Frames,apparel, pens and other promotional products. Visit www.ezylanyards.com.au for further product information.

Promotional Mugs News

Welcome to Ezymugs. Ezymugs is one of the largest suppliers of promotional mugs in Australian. We offer premium mugs printed with you company name. Ezymugs supply both premium mugs and more economical style mugs to suit your every campaign. From your basic Can Mug to the curvaceous Barrel Mug we have it all.

Our printing service offers basic print from one to four colour. With more complex logos we have digital print available or photo print for added impact.

Contact us or visit out website for ideas.